A preference in favor of or against a person, group of people, or thing
A type of error that systematically skews results in a certain direction
When a sample is a representative of the population being measured
When a sample isn't representative of the population as a whole
The tendency for different people to observe things differently
The tendency to always interpret ambiguous situations in a positive or negative way
The tendency to search for or interpret information in a way that confirms pre-existing beliefs