The accuracy, completeness, consistency, and trustworthiness of data throughout its lifecycle
3 ways:
Data replication: The process of storing data in multiple locations
There's a chance your data will be out of sync. This data lacks integrity because different people might not be using the same data for their findings, which can cause inconsistencies
Data transfer: The process of copying data from a storage device to memory, or from one computer to another
If your data transfer is interrupted, you might end up with an incomplete data set, which might not be useful for your needs.
Data manipulation: The process of changing data to make it more organized and easier to read