How data is collected
- Interviews
- Observations
- Forms
- Questionnaires
- Surveys
- Cookies
Data collection considerations
- How the data will be collected
- Choose data sources
- Decide what data to use
- How much data to collect
- Select the right data type
- Determine the time frame
Source of data
First-party data
Data collected by an individual or group using their own resources
Second-party data
Data collected by a group directly from its audience and then sold
Third-party data